Social Engine Marketing (SEM) refers to the mechanism where we pay to search engines to show / display our products / services on our website on user queries in search engine. The most used search engine is Google in the world. But there are some other search engines like Bing, Yandex, Yahoo, Baidu. The other search engine have collaborated with bing and the ads on these search engines are runs through Bing Ads.
Search Engine Marketing is one of the most effective way to generate leads, get sales / inquiries etc. It comes with a cost for each click, impression, views based on the type of campaign. It is associated with tools like Google Ads, Bing Ads, etc where a user need to create a campaign based on their need for their business. The important things a user need to keep in mind for search engine marketing are :
- Ad Contents
- Bidding Strategies
- Keyword Match Types
- Landing Page
- Negative Keyword
- Campaign Optimization
Costs also varies from type of campaign and business segment.