Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product or service. In order to connect with the audience to build your brand, drive website traffic and increase sales. This can be done with great content, engaging with followers by answering their question and providing more information about your business, products and services. If they are having issues with your product and services then make sure you reply them with solution or replace the product if customer is not satisfied. Make sure you analyze the result of social media efforts and advertisement.
There are several social media platform which increase your brand awareness and presence. All social media channels are suited for all business. So, based on user users business which means where your users are present you can select the social media platform suited for your business. The most effective and are in trends are Instagram, Facebook, TikTok and Whatsaap.
In this competitive digital age, it is not easy to increase followers of your business by just sharing good contents or inviting your friends to like your page. Time to time you need to use paid advertisement to increase the reach and awareness of your brand/business. Writing relevant, useful and free content for targeting audience still remains the best way to garner fans for your business.